To improve the SEO of a WordPress websiteSeptember 2, 2023

Search engine optimization (SEO) is the practice of optimizing web pages to rank higher on search engine results pages (SERPs). WordPress SEO efforts can drive more traffic and improve a website’s visibility and credibility, increasing conversion rates. In fact, the top three search query results get more than 50% of the total click-throughs. WordPress is designed with best practices in mind to make it SEO-friendly, but you can further optimize it to ensure the best search engine rankings and website performance. By improving your website’s SEO, you can make it easier for search engines to understand what your website is about, which helps customers find your business. 

In this Article we talk about some hints how to improve the SEO of a WordPress website, you can follow these steps:

  1. Install an SEO plugin: There are many SEO plugins available for WordPress, such as Yoast SEO, All in One SEO Pack, and The SEO Framework. These plugins can help you optimize your website for search engines by providing suggestions and tools for improving your on-page SEO.
  2. Use SEO-friendly URLs: Make sure your URLs are short, descriptive, and contain your target keywords. WordPress allows you to customize your URL structure in the Permalinks settings.
  3. Optimize your content: Your content should be high-quality, relevant, and optimized for your target keywords. Make sure to include your keywords in the title, headings, and body of your content. Also, use internal and external links to relevant content.
  4. Improve website speed: Website speed is an important factor in SEO. You can improve your website speed by using a caching plugin, optimizing images, and minimizing the use of scripts and plugins.
  5. Use schema markup: Schema markup helps search engines understand the content on your website. You can use a plugin like Schema Pro to add schema markup to your website.
  6. The text-to-HTML ratio is a metric used by search engines to determine the quality of a web page. It is the ratio of the amount of text on a page, compared to the amount of HTML code. A high text-to-HTML ratio indicates that a web page has high-quality content. The ideal text-to-HTML ratio is somewhere from 25-70%. This ratio refers to the visible text as opposed to HTML elements, non-visible information, and image tags.

While the text-to-HTML ratio is not listed as Google’s official ranking factor, it can affect your SEO efforts in several ways. Google uses this metric to assess the page’s relevancy. Since text-to-HTML ratio refers to visible text as opposed to HTML elements (image tags and other non-visible information), websites with visible text tend to rank higher on SERP. As we all know, site speed and SEO go hand in hand. Low text-to-HTML ratio indicates that a website is heavy with code. This causes increased loading time and an overall slow website.

  1. Bounce rate is a metric used to measure the percentage of single-page sessions on a website. It is calculated by dividing the number of single-page sessions by the total number of sessions. A high bounce rate may indicate that the website’s content or design is not engaging or relevant to visitors. While bounce rate is not a confirmed Google ranking factor, it can be a symptom of weakness in other SEO factors such as slow loading speed, low-quality webpage design, mismatch between content and keywords, or poor mobile optimization. Therefore, it is important to analyze and improve the bounce rate of your website to ensure that your content is engaging and useful to visitors. 
  2. Link building is an essential part of optimizing a website’s SEO. It involves acquiring hyperlinks from other websites to your own, which search engines like Google take into account when deciding how to rank the website in SERPs. Link building plays an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. It is necessary for maximizing the number and caliber of external links that redirect to a website.

Last word and conclusion

Optimizing your WordPress website for SEO is crucial to improve its visibility and credibility. Kite Studio offers two powerful themes, Pinkmart and Teta, that are fully compatible with WooCommerce and come with a variety of features to help you implement your e-commerce website in the shortest time. Pinkmart is a trusted WordPress theme with multiple layouts and styles that allows you to create different structures and satisfies any specific requirements for different kinds of businesses. Teta is another powerful theme from Kite Studio that is designed to help you create an impressive online store. Both themes are packed with features such as AJAX support, Elementor Page Builder compatibility, and exclusive shortcodes and widgets to help you build a high-performance website without touching a line of code.