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Converting Design to WordPress
eCommerce web design and development services are a must for any online retailers that want to drive huge amounts of traffic into their online stores. The development of successful eCommerce sites requires specialist attention including theme development, shopping-cart, plug-in & module development.
While top-notch user experience, mobile responsiveness and focus on your buyer’s journey are essential for the success of any online business, they could literally make or break your e-store. What percentage of your web visitors end up purchasing? What percentage start purchasing, but leave their carts? What percentage go directly to a competitor?
And do you know why?
In order to be effective, e-commerce websites must be flawless. Clunky designs that are confusing or frustrating to navigate will simply fail to inspire your audience to complete the purchasing process. Any minor glitch, any slight setback in the browsing or checkout process can be enough to deter even the keenest of online shoppers. Another major turn-off is slow website speed, which can cause online shoppers to lose patience.
If you’ve been in the business for a while, but you’re not seeing the results you want, we can help you analyze your store’s data based on the specific industry you’re in and the performance of your competitors, and then use that to take your website and your business to the next level.
If you’re just starting out, we’ll make it easy for you by doing all the necessary research right off the bat and deliver a website that will blow your customers’ socks off and deliver you the results you want.
KiteStudio’s e-commerce website design team, made of marketing strategists, UX designers, and developers is able to build custom eCommerce platforms that are completely unique and designed to meet your exact needs. We can also use a wide variety of popular platforms, including Magento, Shopify, BigCommerce, PrestaShop, nopCommerce, OpenCart, WooCommerce, and Virto Commerce; to create an eCommerce site that is more standardized yet still reflects your brand’s unique properties and values and is still able to attract your core customer base.
Whether you choose a custom designed eCommerce platform or a more standardized solution, we will provide your e-commerce business with the tools that will enable you to meet your sales goals, no matter how ambitious.
We are very experienced in integrating the following:
- Payment Gateways
- Variable sales tax
- Inventory and third-party tracking
- Product variations
- Pricing models
- Dynamic shipping and
- tracking via major international shipping companies
It is deceptively easy to launch a website these days, especially a WordPress website design, especially with WordPress being the largest and most popular content-management system in the world. However, if you want an effective online representation of your business, do not fall for the system’s simplicity. A highly-converting website design always starts with your buyer’s persona and their journey in mind and requires deep understanding of your target market, as well as identifying a clear goal that your website should fulfill.
Do you need your website to:
- Directly sell to your prospects?
- Give your prospects more information about your products or services?
- Get your prospects e-mail address?
- Direct your prospects to a physical location?
- All of the above. If so, which is most important?
Once we help you identify your buyer’s persona and the #1 goal of your website, we invest time and resources in finding the right strategy for achieving that goal. To do this, we analyze your industry and the general recommendations about what works and what doesn’t. We also inspect your competitors’ websites and see which website sections work for them and what mistakes they’re making. This allows us to position you as an online leader in your field from user experience point of view.
At this stage, we present our concept for your corporate WordPress website and while we are always open to your suggestions, it is important for us that we create a website that appeals to your end client and not just to you. Many web design companies are more interested in satisfying their clients instead of their clients’ clients — which is where they fail. Not us. While we will stick to your brand vision, you must remember your sense of style is subjective, while the numbers we look at when designing a website are not.
Your web design affects your success in Search Engine Optimization (SEO) too, which is another factor we take into consideration when preparing your website. Since the ultimate objective of all search engines is to improve the usability of the web, if you want to rank higher on Google, you need a website that is built with solid technological expertise and offers effortless navigation.
A website’s landing page is the online equivalent of a shop’s front window. It has a powerful influence on whether your target audience will want to browse your site and place orders.
An effective landing page design is very different if you’re selling services or products; if you’re going for subscriptions or webinar sign-ups.
We will never underestimate the power of an attractive, well-designed landing page with all of the important features to the success of your business.
A research-based approach to landing page design
Our team will conduct in-depth research to discover what motivates your visitors to convert, and reverse engineer a path that works for them and for you.
Custom designed landing pages
We can build your landing page from a template, if this is what you require. However, we always recommend a custom-built landing page that has been designed to meet the specific needs of your business and your customers. We offer a full landing page design and build service, focusing on these aims:
- Giving the best possible first impression to your customers
- Focusing on one visitor goal
- Continually increasing conversion rates
- Catering to as many different types of visitors as possible
- Attracting the highest-quality conversions
All of our landing pages have the following features:
- Dynamic text replacement
- Messages matched to your target audience
- Geographic accuracy
- Simplifying next steps to the end user
- They are built for easy and quick ongoing testing
Scientifically Valid Results
It’s easy to follow your instincts when it comes to landing page design, but it is far better to use tried and true processes. We balance conversion improvements with real changes in business results. Higher conversion rates do not necessarily equate to more income being generated. We are able to identify statistical significance and confidence levels significant enough to determine whether a landing page has been successful, or whether it needs further development.
No landing page can succeed if developed in isolation. We take the full funnel into consideration from the start to the finish and this helps us to design the best performing landing pages. We are also committed to a superior user experience. We match UI & UX with our scientific approach to conversion and apply this to all our landing page designs.
We guarantee that you will notice the results on your balance sheet. The bottom line is that our landing page design service has the potential to make you more money. Increase in conversion rates is not enough to measure performance. It is increase in revenues that should always be the aim of landing page design.
Your brand is your connection to your audience. It is the single strongest tool you have for building a base of consumers who identify with you, your business and your products and services. A good brand identity should represent the essence of your business, defining you and everything you represent. A successful brand identity will speak to its audience, instilling in them a sense of familiarity, a sense of excitement, a sense of belonging.
Your logo will almost always be the first thing that consumers recognize from your brand. Your logo is your most fundamental and essential signifier. And yet so many brands struggle to get their logo design right.
Ideally, a logo should evoke the core values of your brand while standing as a powerful visual emblem that triggers a response in your consumer audience. This means that the logo needs to be simple, versatile and timeless, as well as memorable. We can help you to create the perfect logo for your brand that will give your business a highly professional feel and look and become more competitive.
In addition, we can help you to standardise other visual cues that can be associated with your brand: typefaces, colours, icons, imagery and other key design elements. These can be applied to any aspect of your business that your customers come into contact with. The key to success of any brand is consistency and this lies at the core of our approach to the standardisation of a brand’s visual imagery.